21 October 2018   |  Last Updated 18-12-2014 11:32

      Wednesday 17, December 2014

      Wagamama raises money for UK Youth charity with festive campaign

      Source: Wagamama UK Facebook
      THE RESTAURANT chain Wagamama is asking customers to take part in a Christmas campaign #wagamama wishes to raise money for the charity UK Youth.


      Wagamama, which was first opened in London in 1992, is a Japanese restaurant with over 100 sites across the UK.


      The festive campaign began on the 1st of December and promises to ‘grant a wish every day until Christmas’ and promises to donate 50p to UK Youth for every wish made.


      Customers are asked to collect a template of an origami star from the restaurant when they visit; follow a tutorial to assemble the shape, write their Christmas wish on the back of the star.


      They are then asked to post a photo of the star to social media; Instagram, Facebook or Twitter with the hashtag #wagamawishes.


      Each day one person will be selected at random and have their wish granted.

      A few of the wishes that have been posted on Twitter.                                                                                                                               A few of the wishes that have been posted on Twitter.

       Sophie Betts, the Global Campaign Manager at Wagamama has said the campaign is raising awareness for a charity that ‘works tirelessly throughout the year to help young people’.


      “We are pleased to be lending a helping hand with our 2014 festive campaign by donating money to the cause whilst also making some of our diners' wishes come true!"


      In a statement on the UK Youth website, Communications Manager Jo Birch-Phaure, said: “wishing on a star is a beautiful way to make someone's dream come true and it will enable UK Youth to help young people struggling this Christmas”.


      by Sofia Rewilak
      Lead image source: Wagamama UK Facebook page